Who What Wear Spotlight

Welcome to Who What Wear Spotlight, where each week we'll be highlighting a small fashion or beauty company that needs our support now more than ever.

Top Stories

I Love This $128 Top So Much That I Accidentally Just Wore It 3 Days in a Row I Love This $128 Top So Much That I Accidentally Just Wore It 3 Days in a Row
I Love This $128 Top So Much That I Accidentally Just Wore It 3 Days in a Row
Sorry, not sorry.
There's a Reason Fashion's Best Buyers All Know About This Sustainable Brand There's a Reason Fashion's Best Buyers All Know About This Sustainable Brand
There's a Reason Fashion's Best Buyers All Know About This Sustainable Brand
Meet BITE Studios.
Meet the Queens of CBD Beauty: Kimberly Dillon and Dorian Morris Meet the Queens of CBD Beauty: Kimberly Dillon and Dorian Morris
Meet the Queens of CBD Beauty: Kimberly Dillon and Dorian Morris
They're sparking beauty from the inside out.
I’m Calling It: You're About to See These Handwoven Knits on Every Fashion Girl I’m Calling It: You're About to See These Handwoven Knits on Every Fashion Girl
I’m Calling It: You're About to See These Handwoven Knits on Every Fashion Girl
One-of-a-kind sweaters and dresses await.
This Size-Inclusive Line Is Making Me Want to Dress Up Again This Size-Inclusive Line Is Making Me Want to Dress Up Again
This Size-Inclusive Line Is Making Me Want to Dress Up Again
Silks gowns aren't just for red carpets.
Fashion Girls Are All Over These Stunning Face Masks, and I Can See Why Fashion Girls Are All Over These Stunning Face Masks, and I Can See Why
Fashion Girls Are All Over These Stunning Face Masks, and I Can See Why
How a luxury fashion brand made a socially guided pivot during a global crisis.

Trending Stories

You May Have Never Heard of This NYC Brand, But Bella Hadid and Dua Lipa Have
Don't sleep on it.
The Entire Beauty World Is Watching This Brand Started by Two Women Under 25
Count Issa Rae and Bozoma Saint John among its investors.
This Emerging Brand Has All the Makings of an It-Girl Favorite
Hurry—some are already wearing it.
From Gigi Hadid to Lizzo, Stars Love This Bold, Young, NYC-Based Brand
It's all sheer, ruffled, or sparkly.
If You Want to Feel Good From the Inside Out, a Little Golde Is All You Need
Not your mom's granola wellness brand and not the fancy stuff, either.
These 2 Celebrity Stylists Want to Simplify How You Get Dressed
Kit Undergarments saves the day.
Want to Dress Like a Confident L.A. Girl? This Womenswear Brand Can Help
Local European is all about luxury athleisure, and that includes chic swimwear.
This Swimwear Brand Is Taking the Anxiety Out of Swimsuit Shopping
Kitty and Vibe makes bikinis and one-pieces for every body.
This L.A. Fashion Brand Creates Clothes for a Modern Fantasy World
Chelsea Mak marries '80s nightclub scenes and Chinatown in its new collection.
This Basics Brand Is More Revolutionary Than It Looks
X Karla created celeb-favorite tees and then gave back to impactful causes.