About
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion and digital journalism. She been creating engaging style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. In her role, Maxine ensures the highest editorial standards are met across the site's content, works closely with influencer talent, leads on search and new content strategy, represents the brand at industry events and regularly contributes to the brand's social media. Maxine is TV trained and has interviewed countless celebrities—everyone from fashion icon Victoria Beckham to Oscar winner Lupita Nyong’o.
Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news editor and commercial content editor, with a stint as InStyle.co.uk’s digital fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career working with Grazia and Marie Claire, amongst others. Maxine now works for Who What Wear remotely from her countryside home near Edinburgh.
