Summer Fashion 2024

Everything you need to know about summer fashion is in one place thanks to the Who What Wear editors, serving you the best seasonal trends, shopping guides, and styling inspiration for warm weather.

Top Stories

8 Runway-Approved Pieces to Buy Now That Everyone Will Be Wearing in 2024 8 Runway-Approved Pieces to Buy Now That Everyone Will Be Wearing in 2024
8 Runway-Approved Pieces to Buy Now That Everyone Will Be Wearing in 2024
From burgundy to statement belts.
I Just Got Back From London and Saw These 6 Trends Everywhere I Just Got Back From London and Saw These 6 Trends Everywhere
I Just Got Back From London and Saw These 6 Trends Everywhere
Quiet luxury is the name of the game.
The Algorithm Loves Them, and Celebs Back Them: 8 Viral Buys Everyone Is After The Algorithm Loves Them, and Celebs Back Them: 8 Viral Buys Everyone Is After
The Algorithm Loves Them, and Celebs Back Them: 8 Viral Buys Everyone Is After
You're next.
29 Pieces to Help You Live Out Your Fantasy About a Summer in Europe 29 Pieces to Help You Live Out Your Fantasy About a Summer in Europe
29 Pieces to Help You Live Out Your Fantasy About a Summer in Europe
Call me the queen of cosplay.
It's a Literal Hot Girl Summer—9 Outfit Ideas That Look and Feel Refreshing It's a Literal Hot Girl Summer—9 Outfit Ideas That Look and Feel Refreshing
It's a Literal Hot Girl Summer—9 Outfit Ideas That Look and Feel Refreshing
A tall glass of water in outfit form.
Everyone I Know Is Wearing J.Crew—These New Items Are So Gorgeous Everyone I Know Is Wearing J.Crew—These New Items Are So Gorgeous
Everyone I Know Is Wearing J.Crew—These New Items Are So Gorgeous
Clothing, shoes, jewelry, and more.

Trending Stories

Fashion Is Wellness—These Outfit Formulas Make My Confidence Skyrocket
Look good, and feel good.
Sofia Richie Just Wore the Summer Outfit Trend That Will Never Be “Out”
Bonus: It's very easy.
I Can't Be Bothered to Dress Up in This Heat—19 Easy Outfits I'm Wearing Instead
Later, layers.
I Wouldn't Be Caught Dead Wearing Denim in the Summer—20 Outfits I'd Try Instead
Step away from the skinny jeans.
I Scoured Every Summer Sale on the Internet, and These 50 Items Are Worth Buying
Including the chic dress pictured.
POV: You're a Fashion Person Packing for Vacation—9 Things in Your Suitcase
Take notes.
37 Pretty Picks to Wear to a Polo Match, Country Club, or Any Other Fancy Event
Pieces for a summer soirée.
I Really Should Gatekeep These 36 Summer Finds, But I Won't—You're Welcome
Compliments are guaranteed.
Dang, These It Girl–Approved Pink Outfits Are Altering My Brain Chemistry
From blush to bubble gum.
The "East Coast Summer" Aesthetic Is Going Viral—31 Pieces to Get the Look
I'll be wearing these items well into the fall.