The Good Stuff at H&M Sells Fast—You Know What to Do With These Cool Basics

Chunky stripes have an elevated look.

A playful top that will make any outfit feel dressy.

A simple sweater that's more sleek than basic.

Contrast stitching makes this work dress feel unique.

Classic shoes you'll want to walk miles in.

You'll have sweet dreams in these cozy pajamas.

Make dressing up a breeze with a pair of sleek trousers.

When styled right, this top could fit in at the club or the office.

Not all pants are created equal. This swishy pair stands out.

A structured cardigan is the tool you need to dress up jeans.

Slide your feet into these slingbacks and prepare to feel instantly overdressed (in a good way). 

The perfect winter base layer.

Use this wool coat as a comfy top layer over your favorite chunky sweaters.

A denim skirt is a must-have for 2024.

Style starts with your underwear. This bra is a showstopper.

Start planning your spring wardrobe with this bright chartreuse dress.

A stiff denim shirt is a layering hero piece.

Break out these baggy jeans when you want a look that's laid-back cool.

An oxford is always a good idea.

Embrace a little flare with a flouncy dress.

Embrace a little glamour with a pair of bold sunglasses.

Beach vacation coming up? This dress is the layering piece you need.

Wear this maxi dress solo or throw a sweater over the top for a wintery look.

Sporty meets chic in the form of this slick windbreaker.

A chain detail makes this bag into something above and beyond a classic black style.

Don't underestimate the styling power of a tailored vest.

For everyday weear or special occasions, a headband can transform your entire look.

Dare to wear this pajama jumpsuit out for running errands. 

A body-con dress with a look that's cool enough to style with sneakers or ballet flats.

This toiletry bag doesn't have to be reserved just for travel. It's a cute bag for everyday use too.