Coachella
Apr 10, 2023

I Work at Revolve—These Soon-to-Be-Viral Festival Items Will Sell Out First

by Ana Escalante

Photo:

Revolve; PICTURED: Larroude Thelma Bootes ($430); BY FAR Mini Rachel Bag ($360); Lu Goldie Sophia Sunglasses ($145); Solid&Striped Azalea Bikini Top ($145)

There are a few things that always loom over Indio, California, while everyone is partying in the desert in April: the scorching sun, for one, and the ubiquitous, unmistakable, inescapable presence of Revolve and its megawatt star-studded crowd of models, influencers, and celebrities. The retailer has worked tirelessly for years to maintain its cool-girl image year-round, but for one weekend in April, it shines 10 times brighter than usual (and not just because its shiny, sequin-covered minidresses and metallic cowboy boots are on display.)

Festivals—including Coachella, Revolve Fest, Lollapalooza, Bonnaroo, and the like—have become synonymous with Revolve's ever-growing amount of trend-forward clothing and in-house brands. And it's not by accident. Revolve's attire is expertly curated, providing its customers with a fashion-forward experience that practically guarantees them internet virality. "The Revolve customer is always looking for a statement piece that draws attention, whether it's a dress, an earring, a shoe, etc," Revolve's chief merchandising officer, Lauren Yerkes, tells Who What Wear. In a world where social media engagement is currency, having something that will set you apart from the crowd is essential. "We know they are coming to us looking for the latest trends and emerging designers that she can tag on Instagram and share with her friends," she adds.

Enter Revolve's 2023 Festival Shop to wear at its music festival taking place on April 15 and April 16. If you're not attending a festival this summer, no worries. The styles are versatile enough to wear to summer parties, picnic dates, and tropical vacations. Its specialized style edits revolve around colorful knitwear, '90s minimalism, and double denim, which are all 2023 trends that will live far beyond this summer's festival circuit.

Naturally, as a leading force who conceptualizes what items Revolve's Festival Shop centers, Yerkes is instrumental in determining what we'll be wearing (and selling out!) this season. At a glance, Yerkes and her team are already predicting some big winners at Revolve Fest and Coachella later this month. "We have seen trends change over the years, but crochet, mesh, and any sheer elements seem to remain consistent," she explains. "This year, we feel strongly about metallics, Western elements, nods to the '90s, sneakers, and cowboy boots." We're sold already.

Below, shop all the items she and the Revolve team are guaranteeing will be all over your #FYP this summer.

Shop the Team's Picks

EB Denim X Revolve Cargos

EB Denim X Revolve

"I'm obsessed with these pink cargos. The color is so fun for the season, and I love that you can take them from day to night with a graphic tee or a metallic/sequin crop top for a night out."

Bronx and Banco Barbie Mini Dress

Bronx and Banco

Barbie Mini Dress

"You can't go wrong with a fun fringe dress with a pair of cowboy boots, and this Bronx and Banco one is perfect for festival season!"

Vogue Eyewear X Hailey Bieber Cat Eye

Vogue Eyewear X Hailey Bieber

"An essential for a festival is sunglasses, and these Vogue Eyewear x Hailey Bieber Cat Eyes are chic and well priced!"

Veja Campo Sneaker

"I'm all about comfort first at a festival, and these Veja Campo Sneakers are easy to clean and will match almost any look."

Giuseppe Di Morabito Bralette

Giuseppe Di Morabito

"Another piece I love is a matching set, like this Giuseppe di Morabito one. Not only is it so easy to throw on, this set specifically is great for a dinner in town with friends, and the rosette appliques are super on-trend this season."

Shop the matching Side Cut-Out Midi Skirt ($620).

Shop More Revolve Festival Favorites

Sndys Audrina Top

An under-$100 must-have for any summer festival.

Retrofête Ansley Low Rise Skirt

Ansley Low Rise Skirt

If you're trying to make a statement, look no further.

Jeffrey Campbell Dagget Boot

Jeffrey Campbell

The viral cowboy boots in all of their glory.

More To Come Malya Tie Cardigan

Malya Tie Cardigan

This is one of Revolve's best sellers, and all sizes are in stock right now.

Grlfrnd Tianna Halter Bustier

Tianna Halter Bustier

You can wear this long beyond this summer's music festivals.

Lemonhead LA Spacepaste

This is the glitter nearly every festivalgoer swears by.

Dodo Bar Oh Dimitry Dress

This dress screams OOO.

Ray-Ban Oval Sunglasses

Oval Sunglasses

These sunnies are a classic for a reason.

OW Collection Pixie Top

A pop of pink makes everything better.

The M Jewelers Small Ravello Hoops

Small Ravello Hoops

For the friend who forgets their earrings at home.

Grlfrnd Amara Pencil Skirt With Back Slit

Amara Pencil Skirt With Back Slit

Maxi hemlines are in this summer, and they'll protect you from the sun's harsh rays.

Spell x Revolve Cha Cha Maxi Robe

Spell x Revolve

Cha Cha Maxi Robe

Daisy Jones and the Six would be proud of this retro kaftan.

Afrm x REVOLVE Astrid Pant

I don't think I can live without this pair of pants.

Petit Moments Peggy Body Chain

Peggy Body Chain

This body chain is a super-cute, affordable way to spice up a basic white dress you may have laying around in your closet.

Tularosa Siren Sea Crop Top

Siren Sea Crop Top

I remember seeing this top everywhere last year, and I wouldn't be surprised if everyone is wearing it at Revolve Fest and Coachella this year.

Frame Le Super High Short Fray

Le Super High Short Fray

Who doesn't love comfy jean shorts?

Solid&Striped Azalea Bikini Top

Azalea Bikini Top

This bikini top would be so cute with a pair of cargos or low-rise jeans.

Celia B X Revolve Argento Skirt

Celia B X Revolve

I need to see this on the polo grounds immediately.

Lu Goldie Sofia Sunglasses

Sofia Sunglasses

These would go so well with any outfit.

BlankNYC Mini Skirt

Disco cowgirl is making an appearance.

By Far Mini Rachel Bag

Mini Rachel Bag

An ideal size for sunscreen, a portable charger, and lip gloss.

Miaou Mini Tee

Miaou has the cutest size-inclusive printed baby tees.

8 Other Reasons Bra Top

8 Other Reasons

Wicked tan lines aside, this crystal bra is everything to me.

Youthforia x REVOLVE Festival Ready Set

Youthforia x REVOLVE

Festival Ready Set

These no-budge blushes are a festival staple.

Majorelle Keilah Midi Skirt

Keilah Midi Skirt

Sheer dressing will be everywhere this summer.

Miaou Pigalle Pant

If you're into a '90s biker look, this pair of pants does the trick.

More To Come Kalisse Halter Mini Dress

Kalisse Halter Mini Dress

I'm leaving you with my favorite festival 'fit of them all.