A Farfetch Exec on the Major Work Mistake You Should Stop Making
“As a member of Farfetch’s Executive Leadership team, I lead Farfetch’s global marketing and communications strategy, with direct responsibility for corporate communications and public relations, brand and category marketing, strategic partnerships, as well as media, advertising, and marketing operations including editorial, VIP, and social media.”
“I log over 200,000 air miles each year.”
“My first job interview was at Andersen Consulting. I wore a Jones New York black suit with a white blouse and black Nine West pumps.”
“Diane Carroll, an award-winning actress, a successful entrepreneur, a devoted humanitarian; she is a legend. She made history and great strides appearing as the first black woman as the lead in a television series in a non-servant role, she was also the first black woman to appear on the international best dressed list. I would love to hear her story.”
“My friends, [Business of Fashion], and TechCrunch.”
“I don’t have too many regrets, but early on, I used to have a tendency to jump on things I thought were super exciting without much due diligence only to find out in the end that the devil is in the details.”
“Smart, sense of humor, humble, really excited about the opportunity, great personality.”
“High heels. I’m 5’4’, so the height gives me confidence.”
Shop: Malone Souliers Mareen Mules ($559); Alexandre Birman Loretta Sandals ($750); Paul Andrew Bi-Color Sandals ($795).
“I asked her, she said ‘decisive, driven, and creative with a fun energy/personality.’”
“Watch old movies (1940s–1960s) like All About Eve, The Man Who Came to Dinner, Breakfast at Tiffany’s.”
“With full knowledge that you may need to call them back for a job one day or work with them as a client.”
“Abokado at my desk—Teriyaki noodles with a side of hot sauce, edamame, sweet and salty popcorn (the bag for 110 calories).”
“Too entitled. Asking for titles, money, or responsibility after only working for a short time and not earning trust.”
“Mostly friends. June Ambrose, she makes me laugh; Nausheen Shah, love the aesthetic; Alamira Noor Bani Hashim, love her taste; J.Lo for the glamour; and then The Economist, because I just love this magazine.”
“Morning 5 to 5:30: Wake up, check emails, work out. Evening: Watch TV. Morning gets my energy up. The evening takes me out of my day and helps me relax.”
“Listen more than talk, and accountability is one of the best gifts you can give to another and yourself.”
“Our new brand campaign for Farfetch. It’s current, cool, and vibrant and has been really fun to work on and develop.”
