9 Color Trends Every Fashion Person Will Be Wearing in 2024

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Tom Ford/Launchmetrics Spotlight; Hermes/Launchmetrics Spotlight; Ganni/Launchmetrics Spotlight; Gucci/Launchmetrics Spotlight

Call it merlot, black cherry, oxblood, or burgundy—rich dark red appeared on practically every spring runway from designers such as Hermès, Gucci, and Tom Ford to name but a few. Whether you style it head-to-toe or add it to your ensemble via a chic accessory, the sumptuous color oozes wealth and power and we’re unquestionably excited about sporting it now and into spring, then back into fall.

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Tods/Launchmetrics Spotlight; Prada/Launchmetrics Spotlight; Ferretti/Launchmetrics Spotlight; Fendi/Launchmetrics Spotlight

Soothing and serene pale blue hues dominated on the runways—interpreted in various forms from the gauzy sheer dresses at Prada to the elegant knit and silky fabrications at Fendi. It’s an easy way to infuse a pop of joyous color into your wardrobe without being too bold or overbearing. Not to mention it’s one of those rare colors that suits absolutely everyone.

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Brandon Maxwell/Launchmetrics Spotlight; Jil Sander/Launchmetrics Spotlight; Chloé/Launchmetrics Spotlight; Christopher Esber/Launchmetrics Spotlight; Bevza/Launchmetrics Spotlight

Okay, okay, while white may not exactly be a trend but rather a classic color, it’s worth mentioning here due to its tremendous presence on the spring/summer runways. Designers made white feel fresh by exploring different fabrics—cotton, leather, chiffon, silk, and wool—along with a myriad of silhouettes from floaty sheer maxi dresses to structured overcoats. However you wear it, go for a classic porcelain white shade (rather than cream or ivory) and have fun with mixing fabrics and layering.

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Courtesy of Paloma Wool; Tom Ford/Launchmetrics Spotlight; Saint Laurent/Launchmetrics Spotlight; Ferragamo/Launchmetrics Spotlight

Rich chocolate-brown hues have been all over the fashion set lately, and luckily its reign is set to continue well into 2024—making a name for itself as one of the trendy, non-traditional spring/summer colors. For a runway-approved look, go for a head-to-toe ensemble in a mix of different fabrics.

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Courtesy of Supriya Lele; Carolina Herrera/Launchmetrics Spotlight; Michael Kors/Launchmetrics Spotlight; Emporio Armani/Launchmetrics Spotlight

Lilac caught everyone’s attention in the spring collections—spotted on silky satin suiting, sumptuous knits, and delicate sheer fabrics—bringing fresh excitement to the pretty pastel hue. The gentle color pairs well with a number of neutral hues, making it easy to integrate into your 2024 wardrobe.

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Peter Do/Launchmetrics Spotlight; Carven/Launchmetrics Spotlight; 16Arlington/Launchmetrics Spotlight; Altuzarra/Launchmetrics Spotlight

While we tend to think of gray as a neutral in our wardrobe, it was featured in so many outfits across the spring/summer collections, it’s absolutely a shade worth noting for 2024. From light silky-silver gray hues to corporate charcoal shades, the understated color palette is anything but boring this year with a myriad of chic styles, silhouettes, and fabrics to choose from.

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Givenchy/Launchmetrics Spotlight; JW Anderson/Launchmetrics Spotlight; Giorgio Armani/Launchmetrics Spotlight; The Row/Launchmetrics Spotlight

If you’re looking to make a bold statement, deep and saturated cobalt blue is the perfect trendy color to consider. The bold blue hue was spotted on separates including jackets, tops, and skirts that had a striking effect when paired with other neutrals as well as striking head-to-toe looks.

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Michael Kors/Launchmetrics Spotlight; Tom Ford/Launchmetrics Spotlight; Tove/Launchmetrics Spotlight; Miu Miu/Launchmetrics Spotlight

Metallics made a major statement on the runways (from elegantly draped gowns at Tove and Ralph Lauren to fun and fresh foiled gold skirts at Miu Miu), presenting endless ways to add gilded touch to your wardrobe.

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JW Anderson/Launchmetrics Spotlight; Ferragamo/Launchmetrics Spotlight; Carven/Launchmetrics Spotlight; Bottega Veneta/Launchmetrics Spotlight; Tory Burch/Launchmetrics Spotlight

Call it sage, pistachio, celadon, watercress, or, just light green—the pastel shade is revitalized for 2024 in a number of fresh silhouettes. Go for a translucent pistachio dress in a delicate fabric for a very 2024 look.