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Mar 24, 2021

I'm Shopping From These Female-Founded Brands for My Spring Staples

by Nayiri Mampourian

Here at Who What Wear, we're big on highlighting brands we're proud to recommend to you and shop from ourselves. For my spring wardrobe, I'm not only adding in cream-colored denim and hints of ballet-inspired pieces—I'm also shopping from female-founded labels because I feel passionate about putting my money into companies that breaking barriers and inspire others to continue the cycle. Birdies, M.M.LaFleur, Pairess, and Universal Standard are a few I found from the International Women's Day coverage on Affirm, my favorite buy-now, pay-later service. After digging a bit deeper into each of them, I found myself deep in a world of female power, really cute clothes, and inspirational quotes from the CEO's and founders of these brands I will be adding to my daily affirmations every morning.

Affirm teamed up with these companies for International Women's Day, creating a series of social posts to highlight each one. This partnership makes it even easier to support the brands since it gives you the option to break the costs of your purchases into easy bi-weekly or monthly payments. With Affirm, I'll never pay more than I agree to upfront because they'll never charge me late or hidden fees. Plus, it's super easy to use: I select Affirm as my payment option at checkout, enter a few pieces of information to get a real-time decision, and I see exactly what I owe upfront. Keep reading for some of my favorite pieces from each of these brands.

Birdies The Swan

Ideal to wear around the house, but also perfect for out and about with a pair of jeans.

Pairess The Serena Modal Mock Neck Top

The Serena Modal Mock Neck Top

Mock-neck tops are trending, and this tank is cued up to be a wear-on-repeat item for spring.

Pairess The Patsy Soft Modal Lounge Pants

The Patsy Soft Modal Lounge Pants

… and the matching pants make it the perfect set to go from meetings to running errands.

M.M.LaFleur The Milo Jean

Really having a hard time saying no to another pair of cream-colored jeans…

M.M.LaFleur The Ella Sandal

The Ella Sandal

While, yes, I have been living in fuzzy socks for the better part of this year, I'm excited to start slipping into heels again. I especially love the cut and color of this one.

Universal Standard Joni High Rise Skinny Jeans

Universal Standard

Joni High Rise Skinny Jeans

You really cannot go wrong with classic high-waisted skinny jeans. (Don't @ me, Gen Z.)

Pairess The Patsy Soft Modal Lounge Pants

The Patsy Soft Modal Lounge Pants

Tie-dye was the print of the year, and TBH, I'm not ready to say goodbye yet. These pants have a five-star review so I'm excited to get them delivered.

Birdies The Starling

I know velvet is typically reserved for fall, but hear me out: This beige tone feels fresh and perfectly acceptable for early spring months.

Universal Standard Elbe Shirt

Universal Standard

When we're ready to head back to the office, I'm thinking of swapping out my white button-down for this icy, silvery blue-silk shirt.

M.M.LaFleur The Flores Earrings

The Flores Earrings

Statement earrings like this terracotta-hued pair are at the top of my list for spring.

Universal Standard Next-to-Naked Bodysuit

Universal Standard

Next-to-Naked Bodysuit

Everyone needs a stretchy bodysuit to lounge in, and I'm turning to this jersey option that promises to be super soft.

M.M.LaFleur The Dae Top

As I said, ballet is definitely going to be an inspiration in my spring wardrobe. I love the off-the-shoulder silhouette here along with this perfect cream color. A winning combination if you ask me.

Birdies The Blackbird

I've heard people rave about these shoes, so I'm giving these nautical-inspired cream-and-navy loafers a try.

M.M.LaFleur The Dylan Dress

The Dylan Dress

Knit dresses are everywhere this spring, but what I especially love about this one is the ribbed detail.

Pairess The Amelia 2.0

The most ideal option for transitioning into real pants I've seen in a very long time.

Universal Standard CeeCee Midi Bias Skirt

Universal Standard

CeeCee Midi Bias Skirt

Once again, ballet-inspired options for spring are where my head is at.

Birdies The Phoebe

For the days when I want to feel extra fancy while I continue to work from home.

Universal Standard Fiona Open Side Sweatshirt

Universal Standard

Fiona Open Side Sweatshirt

I can just imagine how soft and cozy this sweater is.

Pairess The Maya Silky Women Printed Scarf

The Maya Silky Women Printed Scarf

The pattern on this scarf really hits the women-founded theme.

Birdies The Swift

Notice a trend here? The burnt orange/terracotta shade here is here to stay for spring.

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