Take a Look Back at the World's Original Street Style Stars
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Rumi Neely is one of our favourite original fashion bloggers. After launching Fashion Toast in 2008, she gained a large following for her simple style and regular blogging. She then became a fashion week regular and 10 years later, Neely now has her own label, Are You Am I and continues to publish work on her website.
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Originally, Caroline Issa worked as an editor and consultant before becoming a stakeholder and later, fashion editor of TANK magazine. After stepping into the fashion world, Issa was photographed by every emerging street style blogger in 2012. Fast forward to 2018, and Issa still works at TANK magazine, but also has her own fashion line at Nordstrom, has modelled for and collaborated with J.Crew, and created an app that allows users to unlock digital content by scanning physical magazine pages.
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Eva Chen has been in the fashion industry for a long time. After working at Lucky magazine, Elle magazine and Teen Vogue, she became Instagram's very first Head of Fashion Partnerships in 2015. She's been at fashion week's around the world for over a decade and no one can deny the impact she's had on how the fashion industry operates today.
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Giovanna Battaglia got her start styling with Anna Dello Russo at L'Umo Vogue in Italy before moving to New York City in 2011. After scoring a job at W magazine, Battaglia caught the eye of Scott Schuman's The Satorialist. She was one of the first faces to appear on the website. Today, the fashion powerhouse is still constantly appearing in street style galleries (with her old boss Dello Russo close by) and released her first book, Gio-Graphy: Serious Fun in the Wild World of Fashion in 2017.
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Chiara Ferragni launched her fashion blog, The Blonde Salad, in 2009 and she instantly gained recognition for her maximalist looks. Soon, she was all over the fashion week circut and was featured on The Satorialist and other street style blogs as they began to grow in the late 2010's. In 2016, The Blonde Salad was transformed into an eCommerce website with its own line of clothing and accessories and a year later, Ferragni was named the most powerful influencer in the world by Forbes.
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Australian Nicole Warne launched her website and vintage e-shop Gary Pepper Vintage in 2009 and after tackling two magazine internships, decided to work on her vintage store full-time. Little did she know that it would be the best business decision she'd ever make. The websites' popularity skyrocketed and after re-branding to Gary Pepper Girl, in 2015 Warne became the first Australian blogger to land a cover of a major fashion magazine. Since then, the influencer has collaborated with Dior, Louis Vuitton, Chanel, Cartier and Net-A-Porter on digital strategy, creative direction, brand consultation and social media campaigns whilst also runnning QANTAS' Q Collective digital influencer campaign.
