This J-Beauty Brand Is Dominating TikTok—16 Products the Founder Swears By
Photo:
Courtesy of Giselle Go
Photo:
Courtesy of Giselle Go
“One of my favorite makeup products, this looks and feels like skin and wears well throughout the day with little to no oxidation.”
“I use this under my eyes. I’ll alternate between this and the Nars Radiant Creamy Concealer ($32). They both cover well, and I change it up depending on the season. In the summer when my skin tends to get oilier, I’ll reach for this because of its matte coverage.”
“I love Hourglass powders because they’re so finely milled they don’t visually register as powder on the skin. It’s foolproof and looks natural. It doesn’t ever look cakey, even when I dust multiple layers on.”
Ed. note: Shop Go's favorite setting powder, Hourglass Veil Translucent Setting Powder ($24).
“I love this creamy highlighter on eyelids or tops of cheekbones. It’s what I apply as an extra step if I’m going out in the evening.”
“I love anything that requires minimal effort. This eye shadow stick has been a long standby of mine. It has some iridescence, which gives it depth, so you don’t need to apply multiple shades to get a layered look. Just one swipe and blend the edges with a finger—you’re good to go.”
"I gravitate toward the same type of lip color and finish no matter which brand it’s from: matte, a mauvey nude, and full coverage."
Ed. note: Go also loves the Shiseido ModernMatte Powder Lipstick ($26).
“We have our perfume oils specially blended by Japanese artisans. The scent is light-hearted yet sophisticated. I have a bottle everywhere—it’s so easy to dab on and feel refreshed, and it’s a mood changer. When I feel stressed or anxious, I’ll reach for this, and I’m instantly comforted by the scent.”
“I’m an advocate for double-cleansing, and oils are my favorite medium to remove makeup. It just lifts everything so effortlessly (including waterproof mascara), and my skin never feels dry or tight afterward.”
“There was a brief moment when I used exfoliating acids on my skin, and I didn’t realize how aggressed my skin would feel after. Today, I will only ever use this product. It’s a physical exfoliator but the gentlest you have ever felt. It melts into my skin, and my skin feels so hydrated and utterly cared for.”
“I have multiples of these everywhere. As soon as I run out, I need my backup ready to go. It’s just a great all-rounder, and very little goes a long way. I apply a small amount, and my skin is hydrated all day long, and it also helps my makeup last longer.”
“Since I’m using a few matte makeup products, I like to set it with an essence to make the finish more skin-like.”
“I use this daily without fail. It just manages to clear any issue I may be experiencing at a given moment. Texture, redness, dryness, patchiness—if I’m having a rough skin day, I’ll skip most products and just put this on. It’s my skin savior!”
“This is my answer to a weekly pamper. On the weekends, I’ll take a long bath and put this on. I’ll immediately follow with a face massage, and my skin feels like new again.”
“I use this for slugging in my p.m. ritual. I’ll pat a thin layer on top of my creams and serums, and it works to seal everything in. My skin just absorbs every drop of goodness from the products I put on. It’s like a sleep-in mask, and I wake up to incredibly soft skin.”
“This is a hidden gem—it’s so hard to find, even in Japan, but it’s the only sunscreen I use. It’s so lightweight and feels like skin, and the SPF coverage is fantastic.”
“I use this to clear the air in my personal space. I would use this or our incense alternately. It’s blended with palo santo, which I love to burn, and this just makes it easy since it’s in a misting bottle.”