Speaking to the development of the collection, H&M’s head of design and creative director, Pernilla Wohlfahrt, explained how Japan became a source of influence. “Japan itself is so inspirational. The whole city of Tokyo is, with the energy, and also the landscape in a place like Kyoto with mountains. As a country, it’s really inspiring.”
The design team took a trip there a year ago to begin the creative process. The Japanese inspiration, while undeniable, wasn't literal but observed in nuanced ways. The prints were developed from broken-up letters in the Japanese alphabet done with brushstrokes—a tribute to the history and heritage of Japan. And current street style also inspired the design team, which carries through to the silhouettes and styling. There’s an emphasis on layering with dresses over pants and fringed pieces over tops and trousers. Wohlfahrt added that she thinks that “fashion needs to be a mix of old things and new things,” which is why you’ll find evidence of each in the collection.