5 Ways to Feel Good About Shopping, From an Indigenous Fashion Brand Founder

by Allyson Payer

Now more than ever, there's a growing desire among us consumers to be more conscious about what types of businesses we support for clothing and everything else. Sure, the word "sustainability" has been a buzzword for some time now, but we can't let it lose its impact. A way to do that is to personalize the aspect of sustainability, so we reached out to someone who can speak to it better than almost anyone: Amy Yeung.

Yeung is the Diné (Navajo) founder of 4kinship (formerly Orenda Tribe), which sells pieces made of upcycled textiles, restored and repurposed vintage clothing, and items crafted by her fellow Diné Tribe members and artisans around the world. Sustainability is at the company's core, and Yeung is constantly coming up with ways to support her community, especially since the COVID-19 pandemic has taken such a toll. With all this in mind, it's easy to see why Yeung was the perfect person to tell us how to feel good about shopping, and once you see how beautiful 4kinship's pieces are for yourself, you won't soon forget them.

Keep scrolling for Amy Yeung's best shopping advice and to shop some of 4kinship's truly stunning pieces.

Amy Yeung, Founder of 4Kinship