In the latest Juicy collection—presented on a New York Fashion Week runway for the brand’s first time—Mizrahi mixed references from the ’70s and ’80s, all while maintaining a lineup of ’00s tracksuits that completed the collection. “Sequins, florals, and faux fur all still feel feminine and very Juicy while feeling fresh, new for the brand, and relevant to what’s happening today,” she says of the F/W 18 line. “Juicy is about being feminine, girly, overall fun … and not taking itself too seriously.”
As for what’s next for the brand, Mizrahi says she’s very much enjoying the now. The stylist turned creative director will soon go into her second year in this position and plans to continue revisiting archived pieces that are ripe for a comeback. Her task? Reimagining how she—and surely her most stylish clients—might want to wear them in 2018.
“Juicy is so iconic and has such a history that it would be foolish to ignore that,” she says of the cult-followed label. “I also realize it’s important to not rely solely on this nostalgia, and infuse the brand with new, different product that feels modern today. My vision is to constantly evolve while staying true to who we are at our roots—we know what people know us for, and we always want to offer that, but in an updated, exciting, never-before-seen way each season.”