24 Times Kylie Jenner Pulled Expert-Level Beauty Moves in 2019

by Drew Elovitz

Photo:

@KylieJenner

King Kylie does it again! Whether or not you agree with the Forbes headline earlier this year, which touted the 22-year-old Jenner as the youngest-ever self-made billionaire, the mini makeup mogul is definitely cashing in big in 2019. In fact, today The Wall Street Journal reported that Coty Inc., the 115-year-old American multinational beauty company, officially purchased 51% of Kylie Cosmetics for a cool $600 million. This puts the total valuation of Kylie Cosmetics at $1.2 billion, which is an incredible feat for any four-year-old brand. So whether you love Kylie Jenner or love to loathe her, it’s hard not to admire her business acumen when it comes to the beauty department.

Originally launched in 2015 as Kylie Lip Kits, the company was renamed Kylie Cosmetics in 2016 and has included limited-edition collaborations with her half-sisters Kim, Khloé, and Kourtney, as well as her mom, Kris Jenner. Kylie Cosmetics began releasing thematic collections in February 2018, with the Weather Collection, inspired by the birth of her daughter, Stormi, and the Birthday Collection in August 2019, which included lip kits, an eye shadow pallet, face primer, matte lipstick, eyeliner, highlighter, and more. Kylie Skin, which launched in May of this year and includes face wash, scrub, toner, serum, moisturizer, and eye cream products, is also included in the deal with Coty Inc.

From the top of her head to the tips of her coffin-shaped acrylics, as fellow beauty lovers, we’ve got to admire her unparalleled prowess. Below, take a look at 24 of Jenner’s best beauty Instagrams from this year as we look forward to keeping up with Kylie Cosmetics in 2020.