I Hate to Break It to You, But This One Bag Trend Is Bigger Than Ever
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ImaxtreeAllow me to take you back in time. It's 2018 and the song dominating the radio is God's Plan by Drake. There's no TikTok yet, but you can't scroll through Instagram without spotting an outfit from Hailey Bieber and Dua Lipa. It was wild for those of us who lived through (and reported trends) at that time. But possibly the craziest thing to come out of that year was the wide embrace of one specific fashion trend: logo mania.
During that period, no piece was safe from being adorned with a giant logo—blazers, bags, boots, the works. It became so bad that some argued the trend felt like humans were becoming a walking billboard for designer brands. And so, like all trends, it died out. But to say our love for wearing designer items went away fully would be a lie. One relic from this era continues to prevail: logo tote bags.
The RealReal's Senior Women's Merchandising Manager Kelly McSweeney best explains the rationale behind the bag's continued relevancy: "With the return to work and travel, we've seen a continual uptick in demand for practical tote bags. And more specifically, totes with visible brand monogramming and logos have been particularly popular." No matter how much time has passed, this bag trend continues to be a worthwhile investment.
But if you're still dubious about this bag being fully back, you'll want to keep scrolling as I've rounded up the 27 best logo tote bags to shop for right now. Whether you're looking to find the next It bag, live for a bold print, or want something that embodies quiet luxury, there's something ahead for everyone.
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Imaxtree
Released last year, Saint Laurent's oversize quilted tote bag has become one of the biggest It bags of the moment.
A logo-adorned denim tote? Coach never ceases to be cool.
Yes, in case you're wondering, this Givenchy bag is big enough to fit your laptop.
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Despite being released in 1967, according to Google, Dior's logo-adorned book tote is still one of the most searched bags.
The best thing about this bag is that it can be dressed up or down based on your mood.
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Celine's Triomphe logo totes continually retain their value.
The key to making logo bags feel timeless is opting for iterations in neutral hues.
Mark my words: Marc Jacob's recently released jacquard totes will be everywhere this year.
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Fun fact: Prada's Symbole tote was released last year, but it draws inspiration from the brand's historic (and iconic) triangle logo.
Michael Kors's totes never miss the mark.
While Louis Vuitton's Neverfull tote is arguably the most famous logo tote of our time, we currently love this one. It's the perfect balance of minimalism and maximalism.
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Insider tip: Telfar's shopping totes go fast after a drop, so if you're unable to secure one, then don't be afraid to search for them on luxury resale sites.
Who said logo totes had to be loud? The embossed logos on this Salvatore Ferragamo tote embody low-key luxury.
For anyone hoping to shop for a vegan and sustainably made tote bag look no further than Stella McCartney.
The best thing about this raffia bag is the subtle gold logo hardware.
It's not summer yet, but this Staud tote bag has us dreaming of beach days.
It doesn't get more iconic than a Gucci printed bag if you ask us.
On a budget? You'll want to shop for your next tote from the affordable and beloved bag brand JW Pei.
This classic Chanel logo tote will always be chic.
Not all iconography has to be over-the-top. Case in point? This faux-croc Ted Baker tote bag.
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Proenza Schouler proves yet again that the best logo totes have less pronounced branding.
Is it just me, or did this tiny Tory Burch tote bag also make you gasp audibly?
The pairing of raffia and leather on this Simon Miller tote is perfection.