Let's Talk About Merch: The Trending Fashion Wave That Just Won't Quit

This unisex label's aim is to offer a simplistic message that represented a break from the bustle of everyday life.

Self-Care is for Everyone works with independent artists to create clothing that spread the message of the importance of mental health.

Just in case you need positive assurance after that all-nighter. 

Glossier's beauty products sell like crazy, but their GlossiWEAR releases are always fan favorites. (Even Timothée Chalamet owns a hoodie.)

50% of profits from the Women Are Powerful collection go to The National Women’s Law Center.

Yes, I bought this just to feel like Rory Gilmore.

Madhappy creates clothing to "Make the world a more optimistic place," and I've got to say, these sweatshirts do put a smile on my face.

If you've ever played a game of We're Not Really Strangers, then you'd get why the brand is so popular, even coveting a recent collab with Valentino.

When Chillhouse had to temporarily close due to the pandemic, they released a line that embodied what they stood for as a brand in the wellness space.

Zara teamed up with Disney to bring you a collection of nostalgic but stylish pieces.

Daniel Buezo and Weleh Dennis design clothing inspired by their roots and their experiences as first-generation American immigrants.

Some of your favorite places in NYC have merch now.

I've already had Holiday's popular checkered pants on my wish list, but now this is on there too.

Never too many band tees.

Ganni's cute take on the classic "shopper bag" logo.

The size-inclusive and widely loved underwear brand's merch is just as good as their briefs.

Aurora James, known for her brand Brother Vellies and establishing the 15% pledge—which calls on retailers to dedicate 15% of their shelves to black merchandise—designed a part of the presidential Innaguaration merch.

Our senior editor Kristen is a fan of this brand's sweat sets.

Beauty guru Kathleen Lights's label works with creatives in Miami inspired by their Cuban culture to create minimal and cozy pieces.

A fashion-girl favorite.

Mayfair is a public relations agency but started selling its own line of positive-themed apparel that quickly gained a following.

The only reminders you'll need.

I'm surprised an item from Justin Bieber's latest drop is still in stock at this point.

This is the brand's last stock, so get your hands on them now.

Next: From Size 0 to 4X, These 5 Elevated Trends Are Popping Off