IYKYK: 9 Understated Brands That Are Defining the Anti-Trend Aesthetic

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@greceghanem

Sublimely clean lines and an undertone of '90s tailoring are what Australian brand St. Agni is known for. It's no wonder Kendall Jenner is a loyal fan of its slinky minidresses and low-slung trousers.

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Backgrid

On Kendall Jenner: St. Agni Vas Knit Mini Dress ($269); Bottega Veneta Andiamo Small Leather Tote Bag ($4500); Gucci shoes and sunglasses

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@monikh

I was surprised to learn that Dragon Diffusion founder Craig Wright launched his accessory label in 1985 and not in the 2020s because the handwoven totes have undoubtedly sprung onto the scene recently thanks to a new generation of noteworthy fans, including Jeanne Damas and Elizabeth Olsen. The brand fuses traditional weaving techniques with modern, elegant shapes, and fashion people are carrying the bags everywhere, from the city to the beach.

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@sylviemus_

If the elevated summer style of Sofia Richie Grainge is speaking to you right now, then chances are you've probably typed "Posse linen set" into Google and perused the Aussie label's selection of chic and understated staples. If you did, you'd find a trove of maxi-skirt sets and linen tailoring that is just begging to become the backbone of your summer wardrobe this year and well beyond.

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@sofiarichiegrainge

On Sofia Richie: Posse Emma Linen Vest ($210) and Emma Linen Skirt ($249); The Row sandals; Chanel bag and scarf

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@tylynnnguyen

If, like me, you follow a certain subset of fashion people who have minimal style, you've definitely gotten the idea that everyone and their mother is wearing an Attersee vest right now. The nipped-waist style features a high neck and covered buttons and comes in a range of natural linens and luxe velvets. It's the definition of an "if you know, you know" piece, but don't miss the rest of the brand's equally delightful offering.

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@smythsisters

Cool girls wear HommeGirls, and that's a fact. Dedicated to the women who shop in the men's section, the magazine/clothing brand is where you'll find expertly tailored menswear staples like crisp shirting, matching boxer shorts, and logo-trimmed trousers.

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@elizagracehuber

Dissh is not only a fan favorite among Who What Wear editors, but it also garners excitement every single time I mention it to someone. Clearly, the affordable yet high-quality classics are resonating with everyone.

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@styledsara

Australians are masters of the quiet-luxury aesthetic, so it's no wonder this list is filled with them. Another mainstay of this style is SIR, and the brand's lace-trimmed slip dresses and elevated resortwear are always on my wish list.

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@smythsisters

This subset of fashion people can often be found wearing shoes from the likes of The Row and Khaite, but emerging label A.Emery is earning a coveted spot in their sandal rotations.

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@jen_wonders

If I could build an entire wardrobe from a single brand, it would undoubtedly be from Danish label By Malene Birger. The contemporary brand is home to a trove of sleek silhouettes and modern, elevated staples that go far beyond seasons.