3 Universally Attractive Outfits, According to Science

by Aemilia Madden

When it comes to the outfits that set you apart, turning to science may seem like a surprising choice, but the facts don’t lie. And since there’s no equation that helps you get dressed in the morning (if only it were so easy), when scientific studies take style seriously, we’re apt to listen. Ever wondered what really makes for the most attractive outfit? We turned to the data to find out what fashion choices are the most alluring. According to science, there are a few important things to consider.

First off, when it comes to color, red truly stands out from the crowd. Other style choices, like wearing high heels, accentuating your waist, and showing a bit of shoulder, make a difference too. While we advocate wearing whatever look makes you feel best, it’s hard to resist peeking at the cold, hard facts. Based on the results of the studies, we’ve also found three universally chic looks that cover the bases. Give these outfits a spin, and you’ll feel confident you’ve got the answer.

Read on to see the three universally attractive outfits and shop them for yourself!

Alexa Chung in red dress and white booties at NYFW

Photo:

Collage Vintage

According to a study from the Journal of Personality and Social Psychology, the color red enhances attraction. So no surprise, a bold crimson dress stands out from the crowd. A tie or belt cinched at the narrowest part of the waist helps highlight an hourglass figure, and heeled boots feel fashion forward and help elongate your frame.

Jaon Smalls on Day 1 of Paris Collections: Womens Haute Couture in Paris, France

Photo:

Kirstin Sinclair/FilmMagic

Studies show hourglass figures are attractive, so go ahead and highlight your waist by combining a high-waisted pair of pants like jeans or trousers with a cropped tank. Choose pants that taper at the leg to help accentuate your lines, and on top, go for a tank that shows off your shoulders and a hint of your waist. Finish with a pair of high heels, which increase attractiveness, according to another study.

Zara

Halter Neck Crop Top

$10

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Available in sizes S to L.

Olivia Palermo at NYFW in embellished cutout shoulder top, midi skirt, and heeled sandals.

Photo:

Collage Vintage

You might find it surprising, but a study from the University of New South Wales shows that men are more attracted to arms and shoulders than other parts of the body. So if you’re searching for the ensemble that is scientifically most attractive to the male population—you do you—one that highlights that area is the way to go.