Apparently, "We've Got to Move On" From Floral Midis—These Dresses Are Next
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John LewisAccording to, Queralt Ferrer, the fashion director of the iconic British brand, John Lewis, it’s time to move on from the floral print midi dress trend. At first glance, this seems like an outlandish sentiment, especially since the dress style is still a favorite among the fashion set, but Ferrer’s take is actually much more nuanced. During an interview with The Guardian, Ferrer acknowledged that customers still love floral print dresses, but that she and her team don’t want their customer to “just keep buying what she already owns.”
That said, there is no need to store your favorite floral print midi dresses, but if you are looking for a forward-thinking closet refresh, try taking a departure from the usual ditzy floral prints. Instead, opt for dress styles with bolder, brighter florals in a variety of lengths. The article describes the evolution as more exotic botanical garden rather than romantic English country cottage. Ahead shop 40 editor-approved dresses that fit the bill, plus some outfit inspiration on how to wear the fresh style.
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@saralouraThis dress easily goes from the office to a dinner date.
I love a fashion-forward dress with a muted palette.
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@_jessicaskyePhoto:
@waityouneedthisPhoto:
@sabinasocolPhoto:
@erica_daviesBold green pieces are a fashion crowd favorite.
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@monikhHere's to a comfy yet stylish dress.
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@lucywilliams02Photo:
@waityouneedthisThis graphic floral print dress comes in at under $100.
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@abimarvelThis vibrant dress boasts some cool cutout details.
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@monikhThe slit cuffs of this dress makes for a cool detail.
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@waityouneedthisThis pretty mini dress is great for an elevated summer look.
The shoulder cutouts give this dress and edgy feel.
Add a little shimmer to your florals.
This post was published at an earlier date and has since been updated.
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