Ulta Beauty

Trending Stories

I'm a Beauty Director—14 Random (But Necessary) Things I Always Pick Up at Ulta
Without fail.
I'm a Beauty Director—How I Saved $81 on 15 Staples During Ulta's Spring Sale
The deals are epic.
My Friends Always Ask How I Get a Perfect Cat-Eye—This On-Sale Gem Is My Answer
Subtle and easy.
I Asked Our Beauty Editors to Pick Their Fave Perfumes at Ulta—Here Are 15 Gems
It's low-key a fragrance emporium.
9 Editors Walk Into Ulta With $75—34 Everyday Beauty Staples They Buy Instantly
The affordable daily essentials we can't live without.
If You Love Ariana Grande's Viral Cloud Perfume, Try These 8 Next
These scents hit all the right notes.
I Forced 15 Editors to Choose the One Beauty Product That Defined 2022 for Them
The GOAT, or at least 2022.
Ulta's Spring Haul Offers Steep Discounts on Cult-Favorite Products
Honestly, these deals are so good.
Ulta Is Giving Us a 21 Days of Beauty Sale for Fun, and I'm Freaking Out
Immediately adding to my cart.
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Just In: The Best Beauty Products You Tried in 2020
We asked; you answered.