“In Melbourne we have no rules—commercial trends aren’t as closely followed. This creates a lot of diversity in style, and people are constantly trying new things. Our crazy climate plays a big role in the differentiation between Melbourne and Sydney. For more than half of the year, Melbourne is in winter mode, so the Melbourne girl can layer exceptionally well.
We're not afraid of flat shoes. Although the Melbourne girl loves heels, she also loves flats and will often choose a pair not based on practicality alone, but a genuine love. We also love all smaller heel heights typically outcast by commercial trends, think Mansur Gavriel or Maryam Nassir Zadeh.
Black is staple and key to the Melbourne look. A simple understated take on fashion, all-black-everything is chic, practical and flattering on all. Not considered boring, but celebrated as timeless and classic.
There is a strong movement towards making conscious fashion choices. I often ask people to tell me about their outfits, and I’m hearing ‘locally made’, and ‘sustainable’ coming up more and more. The idea that there is a movement towards investment pieces that are less cost-effective, but have added value via sustainability, is really cool.
Melbourne has a really strong local design aesthetic. Labels like Bul, Kuwaii, Thursday Sunday, Kloke, and Dress Up are leading the way. These labels celebrate an effortless understated feeling that Melbourne girls love.”