The 7 It Coats Destined to Sell Out Before Winter Arrives
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(Left to right) @helsastudio; @francescasaffari; @hannamw; @daniellejinadu.
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@francescasaffariFor the last few years, it's felt like you couldn't step outside in New York, London, or Paris without catching a glimpse of a stylish person wearing Toteme's viral scarf coat. While the brand has a slew of It coats and timeless designs, no doubt the fringed button-down jacket with an attached scarf remains one of the most notable.
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@helsastudioAfter seeing workwear- and carpenter-style zip-up jackets on both Hailey Bieber and the Prada S/S 24 runway, you know you have a viral moment on your hands. Unlike traditional flight or bomber jackets, the boxy workwear jacket is a fan favorite thanks to its crisp silhouette and versatility throughout the seasons. Truly, you could layer this jacket with a cashmere turtleneck and a slip scarf in the winter and a pair of slouchy jeans and a white tank top in the spring. Plus, it doesn't hurt that this instantly recognizable silhouette is one of the best sellers from Elsa Hosk's new buzzy fashion label.
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@hannamwThanks to H&M's new luxe Studio collection that launched earlier this month, there's a new It coat on the horizon. The brand's array of high-quality wool and classic silhouettes has come together for one of the best "buy now, wear forever" coats of the season. If you're looking for an investment coat that feels like it belongs on the Miu Miu runway, look no further.
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@amaliemoosgaardI've always thought it's a smart idea to invest in timeless, well-fitting pieces that'll outlast any trend cycle. Case in point, every fashion person's favorite trench: the timeless By Malene Birger trench coat. If you're looking for something effortless and understated, you couldn't go wrong adding this to your closet ASAP before the rest of the world catches on.
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@oumaymaboumeshouliWhile there's no singular brand that's dominating the sherpa aviator jacket style right now, it would be a disservice to not mention this cool girl–approved trend and how it's been rising in the ranks every single fall and winter. From monochromatic styles to distressed, cropped, model-off-duty-esque silhouettes, expect sherpa-lined flight jackets to sell out. Quickly.
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@daniellejinaduThere's nothing quite like an edgy, distressed leather bomber jacket. While the moto style has made a comeback in the last few years alongside biker boots and large trucker hats, you can find It girls everywhere selling out the chic, cropped version of the bomber.
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@_jessicaskyeLeave it to Toteme to create an A-list roster of It coats. While the brand's Insta-famous scarf coat has attracted every fashion lover on the planet, the chicer, more elevated quiet-luxury customer can't get their hands off of the scarf jacket's cooler older sister, the Toteme leather-trimmed shearling jacket. Consider me sold.
