I Live in the South, and These Are the Brands I Wear Year-Round
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This is Style in the South, a series in which our South-based editor, Allyson, shares her insights into the trends and shopping habits that Southern girls follow (and don't follow). She'll also share her own personal experience with how to dress since returning to the South after more than a decade away. Whether you live in the South, are visiting, or are simply curious, she's here to give her Who What Wear perspective about all things Southern style.
The common perception is that it's always either warm or hot in the South, but believe it or not, the weather (at least where I live in Raleigh, North Carolina) can be pretty wild. It rains a lot and sometimes even snows. There are lengthy heat waves and equally lengthy (very) cold snaps. You get the idea. This is why a versatile wardrobe is very much required. Since moving back to the South a few years ago, I've really tried to fill my closet with pieces that can be worn in multiple seasons, and there are certain brands that never fail to provide ultra-stylish pieces for every season and climate. These versatile fashion brands may not be under-the-radar or groundbreaking, but I buy their pieces almost every season, so they're clearly doing it right.
Read on to shop my picks from the 12 brands I wear year-round in the South.
& Other Stories
Every single time I scroll through & Other Stories' offerings, I find multiple things that I wouldn't hesitate to buy. ProvingĀ the brand's versatility, the sweaters are as good as the shoes.
Staud
My Staud obsession started with the bags, but it's definitely infiltrated the rest of my wardrobe with its unique fashion items and, now, gorgeous footwear.
Alo
I frequent a lot of workout classes and therefore spend a lot of time in Alo pieces.Ā
View this post on InstagramPretty sure I've worn this outfit 4 days in a row. #january
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By Far
By Far shoes and bagsĀ have beenĀ beckoning me ever since the brand launched. Each drop seems to get better and better, and the sandals and boots are equally desirable and well made.
View this post on InstagramIād almost rather be wearing these than the slippers Iām actually wearing RN
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Ganni
Every fashion girl I know is obsessed with Ganni, so this shouldn't come as a surprise. What really gets me about the popular brand is that both its puffers and summery printed dresses are distinctively Ganni, which is no small feat.
View this post on InstagramFirst puffer of the season āļø
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Aritzia
Aritzia is consistently one of my favorite sources for both affordable basics and fun seasonal pieces (like the jacket I'm wearing below).Ā
View this post on InstagramObligatory Melrose Place blogger photo āļø
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Paige
I've long been a fan of Paige's jeans and clothing, and now thatĀ it's making shoes (very comfortable, stylish ones at that), I love the brand even more.
View this post on InstagramMy version of being one with nature: In a park in the middle of downtown.
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Reformation
No explanation needed. We all love Reformation. It's probably gotten more of my money than any other brand over the years.
View this post on InstagramSometimes the day is so pretty, you just gotta take a picture in front of a parking lot š
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Tibi
Tibi has long been a favorite of mine for investment pieces that will get you tons of compliments. (Pro tip: Its seasonal sales are epic.)
View this post on InstagramFirst #NYFW āļø šø: professional photographer @laurenegg
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Pixie Market
Pixie Market pieces (especially the tops, sweaters, and jackets) get a lot of wear in my life, and the prices are tough to beat.
Re/Done
I'll just say that I wear Re/Done so much, I probably tagĀ the brandĀ more than any other on Instagram.
View this post on InstagramGovernment buildings make great Instagram backdrops
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Madewell
The fact that I've been shopping at Madewell for about a decade is proof that it's always been a great source for special basics and so much more.
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