The Instagram It Brand You Can Buy on a Zara Budget

For professional and personal gratification, I spend countless hours a week scrolling through Instagram. It's more of a hobby than a time filler, but I love nothing more than finding new stylish people to follow and fresh brands to buy into. And this week, after spotting a beautiful sweater, featuring block shapes in powder blue, turquoise, cream, chocolate, and tan, the trail I followed led me to a brand I'd long since forgotten about. A brand that, for fall and winter 2018, appears to have significantly upped its game.

London-born House of Sunny was founded in 2011, but it really began to gain momentum once it was picked up by ASOS, Topshop, and Urban Outfitters. Having won a legion of celebrity fans in its lifetime—think the likes of Maya Jama and Kendall Jenner—it's been on my radar for a while. And after stumbling across its latest collection, I think it's poised to make its biggest splash yet.

Its expertise is streetwear with a glossy spin, with knitwear proving to be its biggest hit among influencers right now. Directional but affordable, it's the easiest way to stand out from the crowd and still keep your bank balance in the positive. Wondering where to begin? We've whittled down the House of Sunny pieces we think you should prioritize, along with inspiration on how to wear them.

Opening Image: House of Sunny

This post originally appeared on Who What Wear UK.