Gen Z

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Gen Z Says the Generational Divide Exists, But These 18 Brands Are the Bridge Gen Z Says the Generational Divide Exists, But These 18 Brands Are the Bridge
Gen Z Says the Generational Divide Exists, But These 18 Brands Are the Bridge
We're doing the time warp.
Eclectic Grandpa Is the Controversial Trend That's Already Defining 2024 Eclectic Grandpa Is the Controversial Trend That's Already Defining 2024
Eclectic Grandpa Is the Controversial Trend That's Already Defining 2024
We can learn a thing or two from our elders.
Trust Us—These 6 Gen Z–Approved Trends Will Be Everywhere in 2024 Trust Us—These 6 Gen Z–Approved Trends Will Be Everywhere in 2024
Trust Us—These 6 Gen Z–Approved Trends Will Be Everywhere in 2024
Straight from the industry's youngest experts.
How Celebrating Girlhood Quickly Became the Internet's Favorite Trend How Celebrating Girlhood Quickly Became the Internet's Favorite Trend
How Celebrating Girlhood Quickly Became the Internet's Favorite Trend
The girlbosses have resigned.
No Returns Necessary: These "Soft Life" Beauty Items Are 100% for Keeps No Returns Necessary: These "Soft Life" Beauty Items Are 100% for Keeps
No Returns Necessary: These "Soft Life" Beauty Items Are 100% for Keeps
Thank me later.
My 23-Year-Old Sister Needs Shopping Recs—31 Styles I Told Her to Check Out My 23-Year-Old Sister Needs Shopping Recs—31 Styles I Told Her to Check Out
My 23-Year-Old Sister Needs Shopping Recs—31 Styles I Told Her to Check Out
The 20-something shopping guide of your dreams.

Trending Stories

Gen Z Only Uses Celeb Beauty Brands That Balance Relatability With Accessibility
They have star power.
Abercrombie & Fitch Got a Gen Z Makeover, and These Outfits Are Absolutely 10/10
*Add to cart*
You're in, You're Out: 7 Gen Z–Approved Fall Trends You Have to See
These trends are my Roman empire.
Get In—We're Going Shopping: The 6 Cool Trends Gen Z Is Buying This Fall
The guide to what's cool right now.
Gen Z Loves TikTok-Viral Quiet-Luxury Beauty—Here's Why
Count me in.
TikTok's Beauty Trends Are Inexplicably Fruity, and Gen Z Is Eating Them Up
A look inside the evolution of fruit-inspired beauty.
From Sofia Richie to Olivia Rodrigo—These Gen Z Outfits Have Our Full Attention
Nothing but cool looks ahead.
Gen Z's Latest Trend? Cosplaying Rich People, of Course
A deep dive into the sartorial phenomenon.
I'm a Gen Z Beauty Editor—Here's Every Product I'm Eyeing for My Birthday
It's got a little bit of everything at every price point.
We Just Looked Into Our Gen Z Crystal Ball—5 Cool Staples That Will Take Over
Maddie and Kenzie Ziegler know what's up.