Gen Z Says

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Gen Z Says the Generational Divide Exists, But These 18 Brands Are the Bridge
We're doing the time warp.
No Returns Necessary: These "Soft Life" Beauty Items Are 100% for Keeps
Thank me later.
Gen Z Only Uses Celeb Beauty Brands That Balance Relatability With Accessibility
They have star power.
Get In—We're Going Shopping: The 6 Cool Trends Gen Z Is Buying This Fall
The guide to what's cool right now.
Gen Z Loves TikTok-Viral Quiet-Luxury Beauty—Here's Why
Count me in.
TikTok's Beauty Trends Are Inexplicably Fruity, and Gen Z Is Eating Them Up
A look inside the evolution of fruit-inspired beauty.